About Africa Soft Landing
Your One-Stop Trusted Partner from finding your dream home to growing your business in Africa.
Your African Dream Home and Business Expansion, Made Simple.
Africa Soft Landing is your comprehensive partner for reconnecting with Africa whether you’re an individual or family seeking your ancestral roots and property ownership or a business expanding operations across the continent.
- For Individuals & Families : We provide complete “soft landing” services helping the African diaspora purchase property and integrate into communities in Senegal and beyond transforming your dream of African homeownership into reality.
- For Businesses :We deliver end-to-end African market entry and expansion services from research through operational launch helping entrepreneurs, SMEs and corporations establish successful, profitable African operations.
Our Purpose
To transform the African diaspora’s journey home AND business expansion to Africa from distant dreams into dignified reality bridging continents, building wealth, restoring connections and creating prosperity through property ownership, business development and community integration.
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Our Mission
- For Individuals & Families : Empowering African descendants to reclaim their rightful place through trusted, culturally sensitive pathways to property ownership and community integration.
- For Businesses: Enabling companies worldwide to capture Africa’s opportunity through proven operational expertise that eliminates expansion risks and accelerates success.
Our Vision
A future where every person of African descendant has the knowledge, resources, and support to own property and launch businesses in Africa creating a thriving, interconnected Pan-African community that bridges diaspora and homeland while driving equitable, sustainable development across the continent.
Fatou GUEYE,
Co-Founder
After 19 years in international business, directing Air France’s brand strategy for 15 million passengers per year generating 4,3 billion € in revenue, earning my INSEAD MBA as the first Senegalese woman, and building DIGAL Consulting to serve corporate clients, I recognized two interconnected gaps:
For Diaspora: The 170+ million African descendants despite sending over $92.2 billion in remittances to Africa annually, remain blocked from diaspora wealth-building through property ownership. These barriers persist because existing systems prioritize foreign direct investment over diaspora repatriation, banking structures don’t recognize diaspora financial profiles, and real estate markets lack integration mechanisms for transnational African communities seeking ancestral reconnection.
For Businesses: Companies with capital and vision to expand to Africa faced massive barriers: $Millions wasted, up to 24-month delays, wrong hires, regulatory disasters, community backlash. They know 40-60% of African expansions fail.
I founded Bôroom Immobilier in 2015 to bridge these gaps in diaspora property ownership. What started as helping diaspora families buy property evolved into Africa Soft Landing, a comprehensive platform serving both individuals & families seeking to come home AND businesses seeking to grow in Africa.
Maguette MBOW,
Co-Founder
L’Afrique C’est Chic World: Showcasing African Excellence
Founder and President of this leading platform, I created the bridge between African creativity and global opportunities. Recognized by Le Point Afrique and France 2020, the platform connects entrepreneurs, artists, innovators, and investors through prestigious events like L’Afrique C’est Chic World Fest.
Impact: Hundreds of entrepreneurs supported, millions of CFA francs in opportunities generated, transformation of the African narrative towards excellence and innovation.
Talk & Taste: The African Decision-Makers Network
Founder of Africa’s premium strategic networking platform, I bring together ministers, CEOs, investors and thought leaders monthly around Pan-African leadership.
Impact:
- 6000+ decision-makers in the network (governments, multinationals, financial institutions)
- 30+ editions gathering tourism office directors, industrial group vice-presidents, influential economists
- Millions of CFA francs in economic partnerships generated (tourism, aviation, infrastructure, trade)
- Privileged access to Senegalese and African decision-making circle
Strategic Value for Our Clients
Whether you’re a family buying your first African property or a corporation establishing regional headquarters in Africa, our founding team brings the comprehensive expertise, authentic relationships, and proven track record to ensure your success.
Fatou Gueye & Maguette Mbow Co-Founders, Africa Soft Landing
Our Values
TERANGA "Welcome & Hospitality"
We embody the Senegalese spirit of teranga authentic welcome, generous hospitality, and genuine care for everyone we serve. Your journey home should feel like family embracing family.
EXCELLENCE
With 7+ years of proven service and 20+years of international business expertise, we bring world class standards to every mission while maintaining the personal touch of family.
TRANSPARENCY
No hidden fees, no surprises, no games. We operate with complete honesty because trust is the foundation of every homecoming and business expansion. Your peace of mind is our priority.
UBUNTU "I Am Because We Are"
Your success is our success. We grow together. Your property ownership and business expansion strengthens the entire diaspora community and contributes to Africa’s sustainable development.
CULTURAL RESPECT
We build bridges, not barriers. Integration, not gentrification. Partnership, not exploitation. We honor both diaspora dreams and local communities with equal
reverence.
LEGACY
We’re not just selling properties or supporting business launch, we’re helping you build generational wealth, restore ancestral connections, and create lasting impact for your children’s children.